W-Kat Character Monitor

Where Kids are At!

W-KAT Character Monitor - dedicated market
tracker for
the licensing industry!

Agents and licensors:

W-KAT tracks kids' interest in your licensed
properties.

Compare the strength of your characters to rival
properties.

Use W-KAT tables as a sales tool.

Be the first to know when new properties begin to
attract kids' interest.

Decide marketing strategies for classic characters in
the light of W-KAT tracking tables.

Licensees:

W-KAT assesses the merits of the top fifty
licensed properties.

Make informed decisions based on the characters kids
really like!

Test licensors' claims against hard data.

Maintain retail listings by proving that kids still
like the licenses you hold.

Spot when characters begin to fade in interest, aiding
decisions on license renewal, and stock management.