What about younger, pre-school kids?

Brand new this month is Junior W-Kat
Children aged 3-6 are interviewed bi-monthly in playgroups and infant schools. Our initial list of pre-school characters for their assessment is:
Andy Pandy
Bananas in Pyjamas
Bear in the Big Blue House
Blues Clues
Bill & Ben
Bob the Builder
Brum
Dream Street
Engie Bengy
Fimbles
Fireman Sam
The Hoobs
Maisy
Merlin the Magical Puppy
Miffy
Mr Men
Noddy
Paddington Bear
Postman Pat
Rubbadubbers
Sooty
Teletubbies
Thomas the Tank Engine
Tractor Tom
Tweenies
Winnie the Pooh

Who should subscribe to W-KAT?

Agents and licensors can use W-KAT to track
progress of their own licensed properties and to show,
beyond doubt, to potential licensees the strength of
their characters among the target market compared to
rival properties.
W-KAT will show when new properties begin to
attract kids' interest at the earliest opportunity.
Decisions on extra marketing for classic characters can
be made in the light of our tracking tables.

Licensees can use W-KAT as a vital tool in
assessing the merits of the wide range of licensed
properties on the market- W-KAT tells you what
kids really like! The up-to-the-minute views of UK kids
means you can spot when particular characters begin to
fade in interest, aiding decisions on license renewal,
and stock management. Licensees who advertise could
even compare their campaigns against current character
popularity to see if their ad budget is adding impact
to the property overall.

When can I get W-KAT?

W-KAT research started in January 2001.
Junior W-KAT makes it first report in March 2003

What does W-KAT cost?

Individual modules cost £1000 per year.
Full subscription to W-KAT costs £3600 per year.
Junior W-KAT costs £4500 per year, but subscribe before the end of April and receive a £500 discount
This is the data the licensing industry has been waiting for - get W-KAT on your side now!




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