Asgard is a small business with a big perspective on the world of licensing. Our main office is based just outside Milton Keynes, fifty miles north of London. Our associate company, the Youth Research Group is based in Battersea, south central London.

Kelvyn Gardner heads the company, and through a network of contacts, including Associates in Italy and Germany, keeps us at the forefront of licensing news and developments world-wide. Throughout the last twenty years Kelvyn has identified and negotiated licenses with all the major international rights holders from film studios (e.g. Universal, Lucasfilm, Disney, Twentieth Century Fox, DreamWorks) TV producers (Saban, NBC, BBC, Nickelodeon, RTL, Granada) and major sporting bodies (UEFA, F.A. Premier League, the F.A., Rugby Super League).